Make the story matter
Turn complex products and customer experiences into narratives buyers understand.
Explore selected workWhat I do
Strategy with a
hands-on streak.
Get discovered
Build visibility through original research, executive thought leadership, and AI search.
Explore AI discoveryBuild demand
Connect campaigns, sales alignment, and market positioning to enterprise pipeline.
See the business impactMake the story matter · Product, market, & customer stories
Medius
Accounts Deceivable
Invoice fraud translated into a distinctive true-crime format.
I helped create a distinctive thought leadership series that made invoice fraud relevant and engaging for a finance audience.
- Top 150 Apple Business download for six months
- 150,000+ downloads
- 89% listen-through rate
Medius
AP Benchmark Report
Research that turns finance performance data into useful insight.
Research that helps finance leaders assess performance and gives customer-success teams a framework for identifying improvement opportunities. I spearheaded this project and worked with the data science team to identify key trends and build the report.
- Created in 2022 and updated annually after I left
- Top 5 download on the Medius website for the past three years
- 7,000+ website sessions in 2025
Raindrop × Lands’ End · Customer story
One customer story, multiple ways to build confidence
One customer story, dozens of ways to build confidence.
I worked with the IT Procurement Leader at Lands’ End to shape and present a customer story at NRF. We used a single asset to build out multiple videos, social content, and customer proof points to build prospect confidence.
- One story, dozens of assets
- Meaningful customer proof points
- Demonstrable ROI
Raindrop · Brand & website
New messaging. A completely redesigned website.
Fresh messaging and a complete website redesign, built around the buyer.
I led Raindrop’s new messaging and total website redesign, partnering with Sandcastle and Fight or Flight to translate our value into a clearer buyer experience. From positioning and content through design and launch, I owned the marketing vision and brought the work together.
- Rewritten messaging around buyer needs and platform differentiators
- Approximately 100 pages and blog posts migrated to WordPress
- Content updates in minutes instead of days, without developer support
Get discovered · AEO / GEO · Raindrop
~0 → 20%
Overall AI-answer visibility
>50%
Selected priority prompts
Inbound inquiries
Buyers cited LLM Discovery and Inbound leads qualified at 5× the rate of outbound pipeline across the same period.
The work
Strategy → content → measurement
I helped develop and execute Raindrop’s AEO/GEO strategy, expanding discoverability in AI-generated answers alongside traditional search.
The program contributed to inbound inquiries from buyers who specifically cited finding Raindrop through an LLM.
Overall visibility and selected-prompt visibility are separate measures; selected prompts are not representative of every query.
External recognition
PRovoke Media
Feature coverage and an invitation to present the program.
Read the article
Build demand · Demand generation & revenue
These are privately held companies, so I share percentage growth rather than confidential revenue or pipeline figures. Company growth reflects outcomes I supported alongside the broader team.
Medius
~86%
Company revenue growth supported
Global revenue during my tenure · 2020–2022
Arkestro
700%
Marketing-sourced pipeline growth
Growth over an 18-month period
Raindrop
900%+
1st year marketing-sourced pipeline growth
LeadershipShared goals across marketing and sales
Clear buyer narratives, useful sales enablement, and coordinated programs connected the work to enterprise pipeline. Teams ranged from four to 12 people, spanning demand, product, content, and customer marketing.
Company revenue and ARR reflect overall business outcomes supported by marketing, not revenue attributed solely to my work.
Clear buyer narratives, useful sales enablement, and coordinated programs connected the work to enterprise pipeline. Teams ranged from four to 12 people, spanning demand, product, content, and customer marketing.
Company revenue and ARR reflect overall business outcomes supported by marketing, not revenue attributed solely to my work.
Raindrop · 2024–2026
A lean team with enterprise impact
I built and led a four-person marketing organization, supported by specialist agencies, and owned demand generation across ABM, digital, events, partners, and executive programs.
Annual marketing-sourced pipeline increased by more than 900% in year one and on target to triple in 2026. Marketing helped drive 100% company revenue growth.
Arkestro · 2022–2024
Positioning and pipeline, together
I led a seven-person team across demand generation, sales development, content, and design. We aligned ABM, positioning, and sales execution around enterprise buying teams.
Marketing-sourced pipeline increased by 700%, while company ARR grew by nearly 400% over an 18-month period.
Medius · 2020–2022
A global foundation for growth
I managed a global team of 12 across the U.S., Sweden, and the U.K.
I built product marketing, content, and analyst relations programs that supported approximately 86% company revenue growth.
I helped increase North American quarterly pipeline coverage by more than 300%, building a stronger foundation for annual pipeline creation.
Let’s connect
Good work starts
with a conversation.
[email protected]
Growth, positioning, customer stories, or what comes next.
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